For anyone involved in online business then digital marketing is a must, especially if you want your business to be recognised.
In this article I want to provide information of a full module of training available, for people who sign up to the free Wealthy Affiliate University programme.
This course is a valuable introduction to digital marketing and provides an ideal gateway into online marketing and setting up your own online business opportunity.
Module One at Wealthy Affiliate
Wealthy Affiliate is an online digital marketing university that also offers a web hosting and site builder platform for establishing a new business.
As part of their introductory or free membership option, they provide a free module of training which involves setting up an online business and learning the basic skills of marketing.
If you look below I have included a copy of their online training module, which explores the key themes of setting up an online marketing business, these are;
- Understanding the principles of online marketing
- Choose a Niche
- Build a Website
- Using SEO
- Understanding keywords
- Creating Quality Content
Learning Outcomes of the Course
The courses at WA are well designed with a series of learning outcomes identified for each module. in this course the learning module outcomes are.
As you can see the learning is based on achieving the following outcomes.
- A WordPress website which is built as part of the training process
- Understanding how to develop content
- Understanding Search engine optimisation practices
- Understanding how a Niche operates
The big advantage of this program is that you can work through it at your own pace. You can also repeat any of the elements and as often as you want.
The training follows the natural process of building a website and so it is easy to follow along in real life with your own website. The tutorials are in video format with tasks at the end of each lesson. This makes the content both written and visual and suits most learning styles.
The program is also very relaxed and there is a question section at the end where you can seek clarification from members of the wider WA community. This may seem daunting in the beginning but the whole atmosphere is very relaxed and it takes very little time before you will settle down enough to start interacting with everyone else.
Digital Marketing Skills Taught
The focus of Wealthy Affiliate is to support niche marketing businesses, although other businesses also use the platform.
- There is an active community forum with a question/blog option or a live chat depending on how you prefer to interact.
- The owners of the site are also available and have personally prepared most of the core training materials.
- Other material is constantly being added and updated and more experienced members tend to do this as they discover alternative and additional ways to achieve things.
The skills that are taught mainly focus on content marketing, PPC and search engine optimisation or SEO skills.
Wealthy Affiliate also has its own Keyword Tool available on the premium program. In addition the owners have developed another keyword tool called Jaaxy that is more advanced and is available outside of Wealthy Affiliate for anybody to subscribe to.
Perhaps the easiest way for me to describe the program is to give a sample of the content you will follow. Below is a link to the very first training video in this module, which is given by Kyle one of the owners of Wealthy Affiliate.
In order to access the free training you need to set up a free account at Wealthy Affiliate. This doesn't commit you to anything else and there is no request for any payment details or credit card.
Once you sign up you can also seek mentoring support from myself and you can contact me via PM or through my profile page. If you complete a WA profile for yourself I can then connect with you.
Good luck and if you need assistance at all please feel free to contact me. Wealthy Affiliate is a global learning platform and therefore there will always be people around, depending on which part of the world they are in.
If you would like to read more about the Wealthy Affiliate training programs these articles will be useful and feel free to leave any questions in the comments section below.