Writing has traditionally been perceived as a difficult way to make a living. In fact it is often seen as a hobby or something you do after work, it is not a means of working full time.
However for some lucky and dedicated writers, it does have the potential to be a full time earner. Many writers start off as freelance writers, working for other businesses and blog sites. The rates of pay can range from $5 an hour to around $200 an article (which is often 5-7 hours of writing and research).
The next stage to making your writing career earn you a full time income, is to consider managing your own blog site or online business.
When this happens you can write about any topic that really interests and enthuses your passion for writing.
And it is a lot easier than you think.
Setting Up An online Business – Where Do I Start?
It might sound very complicated but actually setting up your own online business is a lot more straightforward than you might think.
The first stage is to answer these three questions.
- Do you want to write and manage your own work?
- What subject would you be interested in writing about?
- Are you prepared to spend the time and effort required, in order to produce enough content to earn money?
If you are still keen and interested then the rest of this article is for you. (It doesn’t matter if you are still wondering about question 2, because that will become clearer as you move on).
3 Advantages of Writing Content For Yourself
I probably don’t even need to write this section, but just to re-emphasise the benefits of writing for yourself, I have shared three of the main things that I really appreciate about writing for my own business.
- You are in control – of the deadlines, of the quality, of the topic, the length and the layout and formatting. Which is such a stress relief (there are obviously other stresses of managing your own online business, but this isn’t one of them)
- Rewriting is your choice – how many times have you submitted work that matched a brief, only to have a client say that’s not what they meant. When you write for yourself you know what the brief means and any re-writes are a positive experience, simply because they are being done for you.
- Writing is more creative – you have complete freedom to change direction, explore new topics and change focus if it suits. The writing never becomes tedious or boring.
Writing for yourself is such a freeing experience, it becomes relaxing and exciting at the same time. If you have your own website you also don’t have the worry about where to publish, because you literally have your own publishing platform.
How to Design Your Niche Website
The biggest advantage of designing your own website is that you choose what topics you will be writing about.
Most bloggers and online marketing sites focus on a specific area of the market, known as a niche. Niche marketing is a great way for writers to make money, since most of skills and effort required are all associated with writing.
WORD PRESS – The Number one Blogging Platform
I have built this website through a company called Wealthy Affiliate (WA), and I have written previously about how they can work for writers in Wealthy Affiliate Review – Is it suitable for writers?
Wealthy Affiliate essentially provides a blogging platform called siterubix and they use WordPress as the base for it. WordPress is perhaps the largest blogging platform at the moment and is suitable for all types of writing- from businesses through to personal journal type sites.
Your website can be as complicated or as simple in design as you like, and there are thousands of plugins available to support your particular area of interest.
The biggest advantage of having your own website is that you can now reach an international and global market.
Build Your Website
Building you site is literally a 3 click process with wealthy affiliate. They provide a website builder, hosting and you can purchase your own domain name through their system.
So all you have to do is –
- Choose your domain name
- Choose your theme
- Build the website (well click a button and watch the rest happen)
You can try it out for free here.
Managing Your Website
Once your website is built you can start building content. There are a number of things that you will need to learn about website content in order to earn money from it.
- How to get your material to appear in the Google search results
- How to set up and manage different social media sites to promote your content
- How to develop a content strategy, so that you are not wasting time wondering what to write about next.
All of these skills will ensure that you can write content and also get paid for it, because the two things are not necessarily the same. To earn money from affiliate sales and commissions on your blog site you will need to look at content marketing – which is writing to sell products, rather than just writing for interest or information.
Writing Content and Being Paid – Not Necessarily the Same Thing
Writing content is perhaps the easiest part, the real challenge is building an audience that will read your material and hopefully promote it as well. In order to make money from your content, you need people to read it, and in order to read your content they first need to be able to find it.
Google Ranking System
Many bloggers use a system known as search engine optimisation or SEO, to help their posts to get ranked in Google and the other search engines. It can be a slow process and at this stage you need patience and a very strong conviction that this will work.
At this stage you might think that these are all new topics and take some learning, but don’t panic yet because there is also plenty of advice and support available. This particular website is dedicated to supporting content marketing and SEO writing, so there are plenty of free resources available here.
Learning about digital marketing is easily done through a series of detailed courses also available within Wealthy Affiliate, so one account and membership fee can cover all of these things.
In order to make money you will need people to visit your site and buy the things you are selling.
Visitors to the site are called traffic, and the longer they stay and look around, the more likely they will be to buy things.
Content marketing is the process of attracting visitors, convincing them to stay and read more and then to buy a product.
What Do I Sell As a Writer?
Thee are a number of things that you can sell, depending on what really interests you. Most people in niche marketing follow either a hobby or seek to solve a problem e.g. dog training or how to lose weight.
As a writer you can also sell your own products such as books and writings, as in this section (Books and Resources) of the website.
Other writers hire out their services to proof read, collaborate on writing articles or network with other authors. It doesn’t always have to be about making money it can be about building future working partnerships and developing more products to sell later.
Building your own writing and publishing platform has never been easier and you can start today.
Once you have a website started, then it is easy to keep on adding content and making sure your articles are ready for SEO. You can monitor your website progress and check that they are being received by search engines.
Marketing and writing are both businesses that can support each other. As writers you have an immediate advantage in the online business world, because the most challenging part of digital marketing is usually writing the content.
If you are interested in further reading about developing a writing platform, then you might find the following articles of interest.
- Wealthy Affiliate Review – Is it suitable for writers?
- Create Your Writer Platform
- SiteRubix Free Website Builder and Hosting Platform
I hope you enjoyed the article and if you have any questions or comments please feel free to leave them in the comments section below.