Finding original keywords for either PPC campaigns or SEO research can be very challenging.
One of the more creative ways that I have been taught, is to use the alphabet soup technique.
Needing Keyword Ideas
Sometimes it is easy to become stuck for content ideas and keywords, especially if your niche is quite targeted already.
Most keyword tools will only give limited variations of phrases and they rely on us to come up with the first original search term.
The Alphabet Soup technique is a specific system for creating new keyword ideas, which can then be used in the keyword tools to check for competition.
Alphabet Soup Technique
The alphabet soup technique can be used in the ordinary google search bar.
Some keyword tools such as Jaaxy, actually have a special tab that enables you to perform the same task within the keyword tool itself.
As the name might suggest the alphabet soup technique moves down the alphabet, looking at search terms that are available under each letter.
Simply type in a topic your are interested in writing about and add a letter of the alphabet – in the example here I have chosen equine and added the letter ‘a’.
I have an equine site so I have used this as an example for researching possible topics for the future. In fact even under ‘a‘ I hadn’t really thought about therapy horses and this gave me possible options straight away.
The advantage with this technique is that it removes any bias you might have about your niche. All options under the letter could appear, I am not editing them. This means I have a more open approach to looking at topics.
Using Jaaxy to Speed Up The Process
The alphabet technique has been promoted by the owners of Wealthy Affiliate, Kyle and Carson, who started as keyword tool developers.
In their latest keyword platform Jaaxy they have incorporated the technique as part of the tool, so you can perform this task from your dashboard.
As you can see the results are the same as Google, except you can scroll down all the letters and numbers on one page.
This does save a lot of time because in Google each letter search has to be done separately and it isn’t quite as easy to revisit search terms and remember the results.
How Does it Work?
One of the advantages of a search tool such as Jaaxy is that you can review all the results at the same time.
The handy navigation slider at the top means you can select whichever letter you want and move straight to those results.
Once you have selected a term or potential keyword phrase, then you revert back to looking at the keyword tool for competition.
Analysing Competition in Keyword Tools
As well as knowing the number of searches and potential traffic that a keyword might produce, it is also important to know what competition is out there.
Competition includes other sites that are also going after the same phrase and possibly the same targeted audience group.
Remember if the competition is too high then weaker and often newer sites will not rank well.
This video provides a walkthrough I made of analysing competition using the Wealthy Affiliate tool, which works in a similar way to many other on-line keyword tools.
As with many tips and tricks for doing keyword research I tend to move onto one for a while and then discover something new and move to that. Consequently it can be easy to forget some of the earlier things you’ve learnt.
This was brought home to me when I decided to write this article, because it has been a while since I used this approach. But literally within minutes I had new topics sorted and ready for researching.
So why not give it a try and if you want to use the Jaaxy tool it offers 30 free searches to new sign ups so you can use some of them trying out their alphabet soup tool. Simply start typing in the search bar below.
There are a number of other articles on this site about keywords which may also be of interest.
- What Are LSI Keywords And Why Do They Matter?
- Using Long Tail Keywords For Better Conversions
- How to Use Keywords in Business Blogs
I hope you enjoyed the article and please feel free to share the article on your chosen social media channels, thanks.