Writing content relies on using keywords. Not just for SEO purposes, but also in order to build a framework for your content to rest on.
If you don’t have a main idea to write about then your article will lose focus and direction – and more importantly your reader’s interest.
But within niche marketing you can quickly reach that stage where ever post seems to be on similar keywords and writing can become tedious.
This article looks at different ways in which you can re-energise your content by introducing new approaches to finding and using keywords.
I have looked at four techniques that I use when searching for new or innovative keyword ideas, these are;
- Alphabet Keyword Technique
- Niche Questions
- Google Console Queries
- Free Keyword Tools
Alphabet Keyword Technique
Many content ideas stem from just a few key topic themes linked to your main niche. This is a technique that uses Google’s autosuggest system to look for ideas that are linked to these core themes.
Simply select a broad keyword term such as ‘child play’, then type in each letter of the alphabet in turn as shown in the screenshot. This one shows the letter a – you can continue this exercise for all the letters of the alphabet or pick letters at random.
Some keyword tools such as Jaaxy have this function built in, it’s called the Alphabet Soup Technique and will provide a list of all the letters and suggestions for each letter of the alphabet in one list.
In this example I typed in ‘keyword’ and this shows the results for letters a and b using the Alphabet technique.
The advantage of both these systems is that they are based on previous Google searches and show existing search results and patterns in search requests.
This means that all these suggestions are areas of interest for readers and have the potential to rank well.
Further use of the keyword tool can determine exactly how much competition is already out there for each term.
As well as keyword ideas they can also be used to suggest possible headings or titles for posts if you already have a keyword in mind.
One of the techniques that I sometimes use is to use questions as the basis of a blog post. This has a number of advantages
- Since the questions already exist there is a ready made audience looking for the answer.
- The keywords can be from the answer or the question itself, since Google will be looking for both combinations.
I tend to study industry forums relevant to my niche as a way to get question ideas. Here I have shown questions from the forum Quora.
Many of the questions asked in these forums are quite specific and provide an opportunity to write a detailed post on a small niche topic.
This can improve ranking as well as ensuring that the information you provide is very relevant and stays very focused.
The other advantage of forums is that once your own post is written you can link to your page as part of your answer.
Google Console Query Search
Google console (Webmaster Tools) provides another option, which is to look at the query results for your webpage and see what keywords people are using in their actual searches.
This will obviously only show searches that Google already see as relevant to your site, but if your site is trying to build authority it is useful to know how the search engine already sees you and where the potential gaps might be.
This chart shows some of the basic queries that people are using to access another site of mine on equine information.
One of the things I discovered with this equine site was that I was appearing regularly (albeit not very highly) for searches related to equine art. I had a couple of posts on this topic but not much else.
I decided to add more content and posts to this topic area as there was obviously interest in the subject and the potential to rank better with the existing articles I had.
If you have lower ranking articles for a particular query, there might be the option to write additional posts focusing on specific low hanging keywords to meet this query that might rank better.
Free Keyword Tools
Although there are a number of free and paid keyword tools available, many of them have a specific purpose such as Google’s keyword planner which is designed for planning and writing adverts.
There are however a number of other free online tools that can assist with keyword research such as Google search and autosuggest, online thesaurus, and some general marketing keyword tools.
Wordtracker is one such tool where you can enter a keyword and see possible options, in this example I used the word SEO. You can also view traffic numbers, it is limited as a keyword tool but for giving suggestions for further research it works great.
Although many keyword tools are paid there may be the option to try them on a trial basis. One option is Wordstream which provides an option of 30 free searches. It isn’t a full trial as in you only get a basic taster but then you don’t pay anything either.
Jaaxy has a pro and enterprise version but you can also trial them with 30 free searches and/or use the box below to start your free trial. This is more in-depth as an actual trial rather than a simple taster, so offers more data.
Remember most keyword tools are accessing all the existing search engine results and often combine findings from the main engines Goole and Bing (Yahoo).
Therefore when you are checking your results for your final blog don’t forget to check other search engines as well, since your article may be ranking highly in Bing or Yahoo before it ever reaches Google.
Why Do These Techniques Work?
There is no point undertaking lots of keyword research if it doesn’t work. All of the techniques mentioned in this article work for two main reasons;
- They focus on the language being used by real searchers and therefore they will make a better match in the search results. This should help with click through rates as readers can immediately see the relevance to their question (CTR).
- They use real questions and live topic issues – which means that there is already an audience out there interested in your topic. This should ensure that there are search queries to match your articles and therefore potential traffic to your site.
Like most modern SEO techniques there are no magic tricks involved in keyword research. The technique is simple – create great content that is relevant to readers and then promote it well.
Further Reading On Keywords
Other articles on this site that may be of use on this topic are.
- What Are LSI Keywords And Why Do They Matter?
- How to Use Keywords in Business Blogs
- Jaaxy a Powerful Keyword Search Tool
I hope you enjoyed this article if so please share it on your chosen social media, thanks, Marie.